Walker’s Week 27 November 2011

Here are this week’s posts:

Monday:

Procrastinate and Get More Done

If you are as sick as I am of carbon-copy marketers telling you to “take action” as their best source of advice to make money online, then you will enjoy this post. The painful truth is you will never be able to take action and complete everything you need to get done so selective procrastination is the way forward! Do less and get more done. Easy!

Tuesday:

Do Not Feed the Seagulls

I wrote this post as a response to a complaint I had from a customer who purchased my recent WSO (which was massively underpriced to begin with). The issue was I offered an updated version of an older product as a special bonus if you bought the new product. The customer thought because they bought the older product, they should get the updated version free – despite me not selling the product with a promise of free updates. My argument is there would have been no complaints if I hadn’t bothered to update the older product. So, by working harder for my customers, I caused myself more hassle. Was I right or wrong to do this? I’d love to get your opinion and a number of comments have been left on this post already.

Wednesday:

Huge Profits With a Tiny List # 15

The tip here is to allow your subscribers to ask you anything, whether it’s something about the niche you are operating in or something personal about you. I used this to promote a special Thanksgiving/Black Friday discount for one-to-one coaching via Skype which you could only access if you were an email subscriber. My apologies to casual passers by.

Thursday:

7 Link Challenge

While my friends in the USA were guzzling down huge portions of Turkey, the lack of Thanksgiving festivities in the UK gave me extra time on my hands. So, I completed the seven link challenge that is doing the rounds on hundreds of blogs across the Internet. Some older posts made the cut, some very old posts made the cut and I also included a few new ones too. Let me know what you think about my choices and see if I nominated you to take part in the challenge next!

Friday:

Painless Purchases Produce Profits

Why do you think “Black Friday” sales are so successful? It’s not the camping out in sub zero temperatures overnight to be first in line, or getting maced by fellow frenzied shoppers that holds the appeal. It’s because the “pain” of buying has been removed, allowing for minor inconveniences like having your eyes melted not to get in the way of a bargain.

Curation Corner

• 2012 Plans. Chris Brogan has outlined his plans for the next 12 months before most have reached for the indigestion tablets after the Thanksgiving excess. I’ll do a post like this of my own, predictably as 2011 draws to a close.
• The Dangers of Turning a Loss Leader into a Bait and Switch. Here, Dean Hunt does nothing to disprove the widely held belief most mechanics are crooks. I suspect his garage will offer oil changes via Clickbank very soon.
• The Most Stressful Five Minutes in Internet Marketing. Having launched a few WSOs in recent months myself, I can relate to the nonsense Tony Shepherd goes through to get the offer set up. There has to be a better way?
• Big Sites vs Little Sites & The Future of Search Affiliate Marketing. I found this post by Andrew Hansen particularly interesting as I am currently working on a new website outside of the Internet Marketing industry. Just like at McDonalds, I’m going for the large option.

(image attributed to col&tasha)