Yet again, Something for the Weekend is dedicated to the students on the Marketing With Alex 2.0 course. However, this week there appeared to be less content to choose from. I know some students are pushing on with other projects and may not have had as much time to blog but I hope this is the case generally and that people are not running out of steam after only a few weeks.
Anyway, these 10 blog posts have grabbed my attention this week and I am really pleased to be able to share them with you.
Video marketing has dominated a lot of student content over the past few weeks and one person who, for me, has taken this to the next level is Matt Wolfe. His entry for the Alex Jeffreys video competition is brilliant and exceeded my expectations. His video is based around MTV Cribs and gives us an insight into his life as a rockstar internet marketer. Seriously, I can’t justify how funny, entertaining and well produced thiis entry is, just click here and watch the video.
Not content with making a cameo appearance in Matt’s above video, Joe Fier revealed on his blog that he and Matt are to produce a twice-weekly web show where they talk about internet marketing and get through an obscene amount of Corona at the same time. I have loved the videos these guys have produced so far and they could be onto something huge with this web show. I wish you the best of luck with it and hopefully I can get involved in one of your shows at some point myself. Vegas, anyone?
A few students on the course are taking up the 90 Day Challenge and the latest to do so is Iain Buchanan. I have noticed Iain is doing a lot with video marketing and producing a video every day for 90 days is only going to see him go from strength to strength. I need to do this challenge myself and I think it’s something I will consider when I move into my new house. I may even do my own episode of Cribs to give Matt a run for his money…
Guy Hague gave us a behind the scenes look at how he went about producing his video for Alex’s competition. I enjoyed reading about the different approaches Guy tried to produce his video and now he has gone through the process successfully, I fully expect to see a lot more video content from him in the future.
If anyone has any doubts over the power of video marketing, then you should have a word with Rob Canyon. This week, Rob blogged about how he leapt to the top of Google for the competitive “blog copywriting” search phrase by producing a video on the subject and uploading it to Youtube. What is even more remarkable about this feat, is his video ranks above the Copyblogger website and also copywriting powerhouses Michael Fortin and David Garfinkel for the same phrase!
Moving away from video, David Chamberlain indentified the three “musts” to succeed in internet marketing. It sounds very simple – if you can be trustworthy and offer value then you are halfway there. The other half is down to traffic. Well, you need people to appear trustworthy and provide value to, don’t you?
I enjoy reading blog posts which compare internet marketing to completely unrelated subject matter, so it’s no surprise to see Huddson Lee and What I Learned from My Dog About Online Marketing adorn this column. It’s just a shame the blog post was borne out of such sad circumstances for Huddson.
Mick Fallon wrote a great blog post about the importance of adding humour to your blog posts. I am probably guilty of taking internet marketing a bit too seriously but that’s because I am now more determined than ever to do well. I expect when I experience a bit of success I will lighten up a bit!
I have not seen much of Rich Darby online over the past week or so, but I expect he has been busy with the release of his new ebook, Tweeter Domination. Rich is promoting his ebook aggressively on the JV Giveaway sites and is having success with it so far. Get in touch, Rich, we need to catch up!
Finally, Rich Martin wrote a thought provoking blog post about leadership and getting ahead of the crowd. I recommend you visit his blog and read the article for yourself but I will leave you with this analogy – if you are not the lead dog, the view never changes.
Please leave your thoughts on this week’s selection, good or bad, in the comments below.
Hi David -
What a cool idea – blogging about fellow AJ students’ blogs! The post was great as it has a ton of relevant content for those of us who are just getting the ball rolling and your commentary adds to the overall value of the information presented.
I fell a bit behind in the course but am charging back now and hope to develop the type of great content that you have on your list
Take care….Paul
Hi Paul,
Thank you for your comment and it is great to hear you are catching up fast. Your blog is how people are going to find you so you need to get content on there and start promoting it as soon as possible!
Feel free to “borrow” this type of post for your own blog – it’s an easy way to get some content online at the end of a hard week!
David
David,
A week flew by already – holy moly !
I have too say Mick Fallon’s video made me laugh out load ….
Keep up the fab work ….. The next two to three months are going to be busy for me …. posted a new post …..
Speak soon will keep you posted on my progress
Tommy
Hi Tommy,
Time flies, the past six months have flown by for me, let alone the last week.
I loved Mick’s video as well, I did not see that until after I had written this post otherwise I would have included it for sure.
I will probably write a blog post about the video competition entries so I will include it then.
As I said on Twitter, keep me up to date with what you are doing, I am always interested in WordPress related stuff.
David
Hi David,
Its not always easy keeping up with everything and everyone in the course so I’m always grateful that there are people around who take the time to compile some of the best bits. This gives me a chance to see what some of the frontrunners are doing and incorporate it into my own business.
Cheers
Andy
Hi Andy,
You are right, there are always loads of great ideas in my Something for the Weekend compilations and they should give you plenty of food for thought when trying to come up with your own content.
David
Hey David!
I really enjoy these – gives us a great chance to keep up with what’s being done by different people in a great way. I’m very honoured to be featured again this week…. Though it’s 60 videos in 90 days, not 90 videos – still going to be a big feat though and I’ll still learn a lot!
I look forward to this Friday’s edition.
Iain.
Hi Iain,
My mistake! But still, 60 videos is quite a commitment and I look forward to watching you progress through them. I need to get some sort of 90 day challenge going myself – it seems an ideal way to get more practice in front of the camera and to hone up your video production skills.
David