Today is Black Friday – traditionally a time of sales madness in the USA.
Indeed, some people even miss out on Thanksgiving altogether…
Preferring to camp outside their favourite store to ensure they get their mits on a bargain early next morning.
Fortunately, you can use “Black Friday” buzz every single day in your own marketing.
One such way is to “bundle” your items.
Roger Dooley, author of Brainfluence, which uses neuromarketing and brain science as a method to improve marketing results, says when items are “bundled”, the customer can’t easily evaluate the fairness of the deal…
Or put a specific price on each item to determine whether the bundle is worth the money.
Take auto luxury bundles for example.
You may be quoted several hundred dollars for leather seats, electric windows and other desirables…
And you’ll hand over the cash without batting an eyelid.
By comparison, if a vending machines takes your loose change and gives you nothing in return…
There will be hell to pay!
Bundling items takes away the pain of buying for your customer and makes it easier for them to say an enthusiastic “yes” to whatever you’re selling.
So, it will come as no surprise to you that I’m going to offer you a bundle of brand new Internet Marketing products today.
Darren Monroe, of Warrior Forum fame, has created 14 brand new products which he values at $1,000…
But is offering them today with a starting price of just $14.
It’s a dimesale, so the sooner you get in on this, the less you pay.
You don’t need to be a neuroscientist to figure out this is a great deal!
P.S. Just like any sale worth it’s price tag, Mega Sale is being pulled down in a few days time.
So, if you want 14 brand new Internet Marketing products starting at just $1 apiece, then head on over to the thread right now:
(image attributed to lulumon athletica)
Hey David,
The bundling technique works like a charm. I’ve seen it used in many different circumstances. In fact, they use it a lot on the show called, “American Pickers”. It’s about 2 guys that go out looking for all sorts of old “junk” they think they can make a profit off.
Bundling is one of their favorite techniques to get items when a seller won’t sell them a single item for a price they like. They bundle it with another item they like and offer a combo price and it almost always works.
No reason sales online should be any different.
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Hi David
I never handed over hubdreds of dollars for an auto bundle without batting an eye! In the days when Eddie was well and able to drive and I was working, we changed our car every 3 years and I always haggled! Eddie left me to it and walked away! I always ended up with free extra’s. Guess I was a freebie seeker! Car salesmen sure hated me! They also made a lot of money out of me so all’s fair.
Am working on the 7 link challenge tonight
Dee
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The cookie image is hilarious! I was lucky to be able to find most of my Black Friday deals online! Thanks for sharing!