Blog Not Slog Breakthrough July Update

Time flies when you are busy and man, have I been busy this past week or so!

I wrote a few weeks ago about how I was going to increase the content on this blog but I have been so swamped with other projects I simply have not had the time to do so.

Rather than let any more time pass by without posting, I thought I’d write an update to let you know what has been preventing me from blogging!

Essentially, it’s my Blog Not Slog Breakthrough training program.

During it’s initial testing phase it hasn’t been converting anywhere near as well as it should be.

It could be the sales copy… It could be the price…

I suspect it is a combination of both.

Therefore, I have decided to completely overhaul the product from the ground up and I’ve been working solidly on it for the past week. In fact, I have been rather productive and completed the following:

• New Free Lead Generation Product. I will still offer my Blog Not Slog Basics report as an additional free bonus but it will no longer be the main freebie.
• New Product Structure. Rather than the product being sold as one item, I have decided to offer a small portion of it on a low-priced trial basis which then leads into continuity. The product in its current state will be expanded to have enough content to fill a total of seven training modules. Each module will also be available in video, audio and PDF format. Module One has almost been fully completed.
• New Upsell Product. People keep telling me by not having an upsell, I am “leaving money on the table”. So, I have created a high quality product which complements the training program and just need to record the sales video to promote it.

This is what I still have left to do:

• New Sales Letter. The sales letter in its current guise isn’t working so I am in discussion with a copywriter to take a look at it for me. This will be the third different sales pitch and hopefully the last. So, if you don’t get things right the first time you can take heart that neither do I…
• Revamp Members Area. I will still use Wordpress Wishlist to handle the memberhip side of things but due to the new approach for the product the structure needs to be changed.
• Revamp Affiliate Program. The product has been redesigned to be very appealing for affiliates to promote. The low barrier to entry trial price should be great for conversions and who doesn’t like continuity income?
• Split Test. I should be able to drive significant traffic from affiliates and thus be able to split-test all stages of the sales funnel, i.e. opt-in page, sales letter and upsell page properly so it converts as well as it can.
• Full Product Launch. After the funnel has been fully split tested and optimised and is earning a good income, then I will look at conducting a full-on product launch. Backed up by improving conversions, I am confident of attracting “bigger” JV partners who can ensure this product the success I feel it deserves to be.

I am confident the product will be a lot stronger and useful as a result of all of these changes but this has come at a cost to other areas of my business.

For example, I was scheduled to appear in Henry Gold’s Destroy Guru’s product but had to pull out a week before I was due to participate because my product would no longer “fit” his criteria.

I don’t think I had a choice but to withdraw but I am aware it was not very professional of me and I do apologise.

I’ve not even had time to write my email newsletter as consistently as I have done and have shelved plans to promote some of my contacts products as an affiliate.

All of which has been quite disruptive and annoyed people I’d prefer not to annoy.

But, I have to prioritise and at the moment that means getting this product finished and into the marketplace.